Author: Ryan Lange

Ryan Lange is the Founder and Lead Product Designer of Persistent D&M. Ryan began his product design career developing soft good products in the outdoor industry and has since broadened his skills in 3D design, industrial design, and design engineering.

24 Aug
How to market a product guide

Posted by: Ryan Lange | Guides,Marketing

How to Market a Product

With a quick glance at this guide learning how to market a product seems like a lot of work. The truth is it does take a lot of time and effort. Product marketing isn’t difficult, though it is tedious. When you market your product to the right audience, you are bound to purchases. Your products […]

14 Jun
How to Create A Product Guide

Posted by: Ryan Lange | Product Design

How to Create a Product: From Idea To Tangible Reality

Learning how to create a product is no easy task. Overwhelming yourself with the totality of a project could lead to some serious stress and procrastination. Ask any entrepreneur or ecommerce business about there journey to a shelf-ready product, it is often a bumpy ride. The beauty about product development is you do not need […]

13 Apr
GenZ outdoor sucess stories - RaveRunner XRIG

Posted by: Ryan Lange | Success Stories

Success Stories: GenZ Outdoor, Inc.

Project Background Running has never been and will never be an easy task. When trying to get in shape, you need to make the act of moving your body forward as easy as possible. Having good shoes and clothing to keeping you call will work for starters, but GenZ wanted to go beyond and continue […]

17 Mar
Lean Product Development

Posted by: Ryan Lange | Guides,Product Design

Lean Product Development & How to Use It.

Lean product development is a process of product development that began with the intention to reduce waste (material/time) and increase productivity. Thus, the company would see higher profits and the customer would benefit from greater value. Toyota was the first company to utilize this process. In 2000 they launched 14 new products, which was a […]

15 Mar
Product Design process. How to design a product

Posted by: Ryan Lange | Guides,Product Design

Product Design Process: How to do it

You have a product idea that you believe can change the habits of a customer and innovate on how a certain task is performed. Having that idea created into a tangible unit that is sold on the shelves takes a lot of time, brainstorming, effort, testing, experience, and patience. These tasks make up the macro […]