SEO is something you’ve probably heard of before, but you don’t quite understand it may know have the knowledge on how to use it to your companies advantage. SEO stands for Search Engine Optimization. Think of it as the world wide web rankings for certain search terms. Let’s say you sell apples. If you Google “Apples for sale,” and your business comes up first in the search results, someone must have executed a great SEO campaign for your business.
This marketing strategy improves your visibility for certain search terms that pertain to your business. Let’s return to the apple example. If someone searches the best apples, and yours don’t show up, there is a good chance other competitors are going to convert sales instead of you.
Finally, a website that has impeccable SEO rankings will yield a higher profit margin. This will decrease your businesses dependency on ads by converting on the organic leads you gain through high search rankings.
At Persistent, our SEO marketing is not a quick fix. We have a game plan that we tailor to your businesses needs to place you at the top of keyword search results. Our methods consist of honest and hard work, careful optimization, out-of-the-box tactics and consistent effort to ensure sustainable business growth and continual results for your company.
If you’re looking for an experienced, trustworthy SEO company to deliver SEO services made to achieve long-term success, look no further.
A diversified SEO strategy is going to look much different for every business. Some companies may be targeting a local audience, so having local listings and detailed Google Business listing is omnipotent.
All brands may be product based. This means it is important to know what keywords your target consumer is typing into the search bar. Additionally, having bloggers review your product on their well-trafficked site will also be an SEO-home run.
Will we don’t want to give away all of our secrets, below is a list of strategies we implement into most campaigns.
1. On Page SEO
On-page SEO is exactly what it sounds like. This consists of the writing on you homepage and other webpages on your site. Throughout your website, you should be implementing terms that are relevant to your business and are constantly being searched. These keywords can and should have slight variations so that Google does not see you site as spam and your verbiage doesn’t become repetitive.
Obtaining backlinks is the most common goal for digital marketers. If someone with website that possesses a very high domain authority points to your website, Google will thus consider your website more, let’s call it, legit. Backlinks can come from blog articles written by other websites, or other websites that sell your product. They can even come from YouTube.
Writing blog articles can be tough. understand what questions your audience has can be even tougher. Content marketing is huge. Think of it this way, if a customer asks a question to Google, and they find the answer on your website, do you believe they will have more trust with your brand? The answer is yes.
4. Metadata + Alt Text
If your product was truly, “the best,” then why isn’t a picture of it showing up on google images when potential customers search, “the best ____?” This is because you have not optimized all images on your site for SEO and it something all brand should have done in this day-in-age.